Public Relations Blogs


Writing Killer Press Release for Massive Publicity

By Team iBizExpert On January 09, 2022 05:59 AM No Comments
Press releases are short, factual pieces that are meant to be newsworthy. They are sent out through PR wires so that different newsgroups and editors can pick them up. This article will show you how to write a great press release that will get...

Q. Why Do Public Relations People Frequently Wear Red?

By Team iBizExpert On January 09, 2022 05:06 AM No Comments
Find out why public relations can't just happen on its own and how to choose an agency. A. So you can't see the blood. People often think that once a business starts advertising, editors will be lining up to work with them. This...

What public relations means for your business

By Team iBizExpert On January 09, 2022 04:53 AM No Comments
Public Relations are used by successful businesses, whether they are franchises or not, to build a good name in the community. It's another thing you can use to market your business. We talk about the whys, wherefores, and hows of this very...

Getting the word out: A New Book PR Strategy

By Team iBizExpert On January 09, 2022 04:43 AM No Comments
Before putting our new book out in print, we wanted to get feedback and a bigger audience. We took a chance on a "public and peer review" to improve the quality of our book and get word of mouth going at the same time. Did it work? Authors...

PR's Only True Measure

By Team iBizExpert On January 09, 2022 04:20 AM No Comments
Can we all agree that managers MUST plan to do something good about the actions of their important external audiences that have the most impact on how their business runs? Sure, you could measure the results of specific parts of your...

Your 6-Step Plan For Press Release Placement

By Team iBizExpert On January 09, 2022 04:08 AM No Comments
The pitch is a clear way to avoid having a press release fail. A pitch is a quick idea about a possible story that you give to busy editors. Send them the press release if they want to know more. That brings me to one of my biggest pet...

Communications Analysis: Real-Time

By Team iBizExpert On January 08, 2022 11:11 PM No Comments
You just looked over the results of your last proactive media campaign to get the word out about your new product or service. The numbers look pretty good: there were millions of media impressions, both print and broadcast coverage was about the...

Relationship Management: Knowing and Communicating with Your Key Publics

By Team iBizExpert On January 08, 2022 10:58 PM No Comments
"Issues management" is something that a lot of organisations do. Most of them do this by reading the news, coming up with communication plans based on important issues and trends, and then sending their messages back through the media. But...

What Impression do you leave your clients?

By Team iBizExpert On January 08, 2022 10:47 PM No Comments
That is, the first impression lasts! You might agree with this saying or disagree with it. But first impressions do matter when it comes to promotional items. We all know that impressions are fuzzy ideas on which people base their trust....

Games are a Reflection of Behavior as Told by John Satta

By Team iBizExpert On January 08, 2022 10:32 PM No Comments
Games let us show who we really are. In games, we can act quickly instead of thinking about what to do. Often, how you act depends on how you see the game. If the game is only going to happen once, why not be rough? But if this is just one of a...

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