That is, the first impression lasts! You might agree with this saying or disagree with it. But first impressions do matter when it comes to promotional items.
We all know that impressions are fuzzy ideas on which people base their trust. Business cards, posters, postcards, flyers, brochures, and catalogues are all examples of marketing materials. The first time a customer sees one of these items, they should be able to trust it.
Catalogs, for example, need to make a good first impression that lasts. Before they can get potential readers to keep reading, they have to get them to come closer and look at them. They must have an interesting design and front to get people to want to use them.
For the marketing formula to be complete, the company or its marketer must give the potential masterworks to a catalogue printing master. If you're not sure about the printing process, the colours, or the materials like paper and ink that will be used, you can ask the experts who work around the printing company. They will help you figure out how to print your catalogues better.
Catalogs are made so that your goods and services are easy to find. You don't need to bring them along. Since there are catalogues, you don't have to show the actual product or services that your company offers. All you need is a good, up-to-date catalogue.
When making catalogues, focus areas must be decided on and taken into account. The product or service is one area. Some products don't have to be in the catalogue, while others have to be there. Care must be taken when deciding which ones to use and which ones to leave out.
After selection, the next thing to focus on is putting things into categories or groups. Some products can be sold as a single unit, while others need to be sold separately. Samples of these products are the month's feature and the newest products. When marketing services, the same thing should be thought about. In this area, you only need to know how to do one thing well: sort.
After putting things into groups, the next step is to describe them. Descriptions need to be clear and exact. You can start by writing the product or service's name, then list its features. For every product or service, the best number of words is between 30 and 60.
Choose clear pictures and text that is easy to read to make a good impression. Remember that the overall look of a catalogue is its most important part. So, having better taste in art is a marketing advantage.
