Press releases are short, factual pieces that are meant to be newsworthy. They are sent out through PR wires so that different newsgroups and editors can pick them up. This article will show you how to write a great press release that will get your business a lot of free attention.
Online marketers are always on the lookout for new ways to promote their business that hasn't been ruined by the bad reputation of marketing abuse. People are always looking for new ways to get the word out about their online businesses.
Press releases are one of the newest and most effective ways to market your business. Press releases are short, factual pieces that are meant to be newsworthy. They are sent out through PR wires so that different newsgroups and editors can pick them up. Once a press release is picked up, it can be published in many places on the Internet and in print as well.
A smart marketer would see right away that press releases have great potential as great tools that would help them get the word out about their business. Think of all the good things that could happen if a press release is picked up by a newspaper or website. This would be the same as putting your business in front of a whole new audience right away!
But you can't just write a press release like you would write an article, a piece of content, or a sales letter. To write press releases, in the same way, would be to invite trouble. Your press release won't be picked up by newswires because they won't accept it.
So what should you do when writing a press release? Let's look at the rules that follow.
- Your goal is to get people to buy your product, but you should do it in a subtle way. To do this, shift your attention. Try to make your press release more informative than convincing. Don't forget that you're not writing a sales letter. You are writing something that will tell people about your business or product.
- A press release has three parts: the headline, the summary, and the main part. The title of your piece is the headline. The summary is a paragraph that introduces or summarises the most important parts of your press release. In the body, you should talk about the 5 Ws in a fair way.
- Be objective. Don't forget that a press release should be something newsworthy. News is never based on opinion. Don't use flowery words that just make what you want to say sound more important. Stick to the facts and ONLY the facts. You are writing news, not something to sell something.
- Keep in mind the 5 Ws. Who, What, When, Where, and Why. These are the questions that should be at the center of your press release. If you want to write a press release for your dog grooming business, for example, you should be able to say who you are, what your business is about, when it will or has started, where it can be found, and why it was started. If you are going to launch a new product or have just done so, you need to say who made it, what it is, when it was or will be released, where it can be bought, and why it was put on the market.
- Length doesn't matter. Don't ever think that a longer press release will make it more likely that it will be picked up. Usually, the rule is that the shorter your press release is, the more likely it is to be successful. People think that a 1,000-word piece is a little too long for a press release. This kind of writing only needs 300 to 700 words.
Your business can get the attention it needs with the help of press releases. It can give you results right away if your press release is picked up and published. A lot of Internet marketers have said that press releases are a good way to market. So put on your thinking cap and start writing a fair and informative piece about your business or product. Follow the rules we've laid out above and get ready for the new audience you're sure to get.
