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Ezines are one of the best-kept secrets on the Internet. Where else in the world can you reach such a targeted audience for so little money? If you're thinking about using Ezines as part of your business strategy, here are some tips on the kinds of ads you can run and what you can put in them.
Most of the time, editors of Ezines will give you the best of three types of ads. They do different things and want different amounts of money. The most expensive is the native blazon, and the cheapest is a classified ad. Like what you can find in local newspapers, it's a very short version of why people should be interested in what you're offering. To make a classified ad that works well for you, you'll need to do a little bit of work and probably try things out and see what works. Check out the ads that were added to the Ezine that interests you to see how they did.
The sponsored ad comes next. Instead of being at the bottom of the Ezine page, where it competes for attention with other classified ads, the sponsored ad is placed in a much better spot. Yes, the editor is putting your ad in a place where it will get more space and attention. This is because you have to pay more.
The third best is the ad that was taken down. The abandoned ad is sent out again when the editor sends out a copy of the newsletter that only has your ad and nothing else. As you might expect, the price goes up again for the old ad. It's the band-aid of choice for many web marketers.
But no matter how good your ads are, you have to make sure that people will see them. And if you are using the abandoned ad format, you also have to make sure that people open the email. Now is a good time to give a tip about how to emphasise the banjo in your ad. Even though it may only have 10% of the words, you'll probably spend 50% of your time just on the headline. That's how important it is. Make sure it's up-to-date and relevant, and use the right words instead of using avaricious ones. "New," "Solve," and "How to" have all gotten about the same results.
And now, the story itself. The "three K" model is the centre of the announcement. You "katch" them, which means that your banderole is doing its job. You "keep" and "konvince" them again. The agreeable's job is to do these two extra parts. No matter how long or short your article is, you have to keep the reader's attention and get them to do something, like leave their email address or buy something online.
And just to give you one more advertising idea, you could trade good, interesting content with the ezine editor in exchange for a free ad in their ezine. Editors are always on the lookout for good, non-sales-oriented extras that will keep their readers interested. You can put a link to your website at the end of your article so that people can visit it. It's one of the best ways to spread the word because you're not trying to sell anything; instead, you're showing that you're an expert in the field. So everyone wins and there's no cost. Can annihilation get any better than that?
