List servers and software for managing lists can be a REAL NIGHTMARE. Don't worry, I know...
If you are new to Internet marketing or just to doing business on the web, there are a lot of things to learn and things to think about. There are five very good reasons to put off using commercial list serving software for now and just let a Yahoogroup do all the work for you.
- EVERYBODY Knows ...
... what a Yahoogroup is, and if they don't, they'll figure it out soon enough. By using Yahoogroups, you are tapping into a well-known and trusted institution that has been around for a long time. This will make it much easier for people who don't know you well to sign up for your ezine or newsletter, even if they don't know you personally.
- It's easy to use Yahoogroups.
Yahoogroups are easy to set up and run, even for people who have never used the Internet before. You don't have to worry about the quirks of AOL emails like double opt-in, anti-spam statements, unsubscribe buttons, or anything else, because it's all taken care of for you. They also come with little sign-up boxes and buttons, and even though the admin interface isn't the easiest to use, it's not hard to figure out after a few tries.
- Messages sent through Yahoogroups don't get caught by spam filters.
Spam filters are the ENEMY of email and ezines. This is not a problem if you send your messages through the Yahoogroups delivery system. Because Yahoo is such a big company, it has its own exceptions in most spam filters, so your messages WILL at least get to the people you want them to.
- Yahoogroups has extra features that can be useful.
If you are willing to put in some time, you can do a lot with a Yahoogroup. Beginner web entrepreneurs can easily optimise and use weblinks, an attractive group page, bookmarks, file downloads, and more.
- It's free to use Yahoogroups.
Okay, so the group messages have ads from third parties, but that's a very small price to pay for access to a system that can easily and elegantly handle hundreds of thousands of messages and is so well-known and reliable. Aside from that, there are no fees to set it up and no fees to use it. You can use it whenever you want.
Once you're ready, you can export your list and put it on your own commercial list server system, which has technicians who take care of everything behind the scenes. Until then, if you haven't done this before, using Yahoogroups for ezine delivery is a great way to get started with your ezine and build up your list of subscribers.
