What does RSS stand for?
Due to the huge amount of spam on the internet, many people are switching from traditional newsletter subscriptions to RSS feeds to get their information. RSS stands for Really Simple Syndication. Feeds are helpful for more than just putting you in touch with your customers directly.
- They are a 100% opt-in marketing tool. Your documents are sent in a markup language that requires your subscribers to download a reader like Bloglines or FeedDemon to read them. So you can be sure that all of your subscribers want the information you're giving them.
- You don't have to deal with expensive black lists and spam filters like you do with an email campaign.
- They automatically get new versions. When you post a new article or blog, your readers will get it without you or them having to do anything.
What's the point?
-What's Next for RSS
Bill Flitter, who started the RSS analytics thinks that feeds will become much easier to use and more simple in the near future. Flitter says, "I think RSS will be used a lot more once it gets a little bit easier." Firefox and Safari can already use RSS, and Internet Explorer and Outlook will soon be able to as well.
Individualized RSS feeds, where a user can choose what kind of content comes to them, are likely to become more popular. Projects that flitter, "I think we'll see an increase in individual subscriptions, so you can send information that's more useful to the end-user, like TiVo for the web," he said.
Another likely change is that news readers will let you change the way your feed looks instead of making them all look the same. You'll be able to give your feed a name, change its look, and make it stand out from other feeds so that your customers can easily recognize it.
How Can RSS Help My Online Business?
Feeds can be used to send out newsletters, promotions for products, blogs, and special offers. You can use Type Pad, Word Press, or Movable Type to write your blog posts. All of them make RSS feeds, so all you have to do is choose the content. It's important to keep your content fresh and relevant to your audience because they can unsubscribe with just one click. Try to get sales while also sharing interesting information and helpful tips.
