The first step in marketing your product is getting your content to the people who will actually use it. Then you can talk to them, sell them your products, and build relationships with them that will last. Some ways of getting information from the Internet, like e-mails, don't work as well as they should. This means that most of what we try to publish ends up in the delete box. We end up wasting money, time, and effort. If your content can't get to the end users, you can't do direct marketing, direct sales, relationship building, public relations through direct communication with the media, communication with your business partners and employees, direct advertising of your products, customer announcements and updates, and so on. End users can be your customers, prospects, the media, business partners, or even your own employees.
RSS guarantees that the content will always get to the people who have signed up to receive it.
Here are some examples of general types of content you can send to your different subscribers:
- RSS feeds are a way for newspapers to send their subscribers the latest news stories. This makes it possible for them to always know what's going on in the world. RSS feeds are a way for publishers to tell people about their best-selling books. This would make it easier for their users to keep track of the releases they are most excited about.
RSS feeds can help the people in charge of affiliates talk to their affiliates.
- Banks can use RSS feeds to tell their customers about new savings plans, changes in how interest rates are calculated, etc.
- RSS is used by a few hundred content publishers to send out audio content like interviews and radio shows.
- Software is the hottest thing on the tech market right now, so software companies can keep their subscribers up to date on the latest downloads and software packages that are relevant to them. They can also make it easy for them to get software updates, which are sent to them as soon as they are ready, so they don't have to go to your website or deal with big email attachments. So, they can get around Spam filters and other barriers.
Some websites let people use RSS feeds to post pictures, videos, and text from their phones.
RSS is used by educational institutions to send out educational content.
- RSS feeds can help you make digital catalogues of your products that are always up-to-date and let your customers know about your newest products. The products could be put into groups so that it is easier to find what they want and place an order for it.
- Some people use RSS feeds to send out their newsletters in addition to email, which is what I do with mine.
You can set up RSS auto responders with scheduled messages to keep in touch with your prospects and slowly get to the point.
- You can give your customers, employees, team members, and even investors content that only they can see without worrying about other people seeing it. RSS feeds can be used for teamwork, internal communication, and other things.
- Of the time.
As you can see, RSS can be used to send just about any kind of content to just about any kind of audience. The only thing to remember is that the content has been split up into a number of separate pieces or stories. There are a lot of ways to use RSS as part of your communication strategies. RSS lets you talk to anyone, about anything, and in any way you want.
Since 1993, James McIntosh has worked as a business development consultant, helping his clients start and grow many different kinds of businesses. He runs the free newsletter Concept Development and is in charge of it. The newsletter tells entrepreneurs about free and cheap ways to do business.
