I've been making extra money online with the Google Adsense Program for a while now. Since I've been using the programme, I've learned a lot. In this article, I'll talk about the pros and cons of the programme for people who might be interested in using it. But first, let me tell you a little bit about what the programme is.
What is Google Adsense?
Google Adsense is an affiliate marketing programme. Google acts as a middle man between the affiliates and the merchants in Google Adsense. The merchant or advertiser would just sign up with Google and send text ads about their products to Google. These ads, which are actually links to the advertiser's website, would then show up on Google searches and on websites owned by affiliates or webmasters who have joined the Google Adsense programme.
In Google Adsense, all the webmaster has to do is put a piece of code on his site, and Google takes care of the rest. Most of the time, the ads that Google would put on your site would have something to do with what was on your site. This would be good for both you and the advertiser because most of the people who visit your site would be interested in the products being advertised.
Pay-per-click is how the Google Adsense programme pays the affiliate. When someone clicks on an ad on your site, the advertiser would pay Google a certain amount. Google would then send you a check for the rest of the money, but only after taking out their share. If you make $100 with Google Adsense, you usually get a check every month. Also, the Google Adsense programme gives webmasters a tool that lets them track how much money they actually make from each ad.
Now that you know what Google Adsense is, here are some of the good things about it:
They are great for webmasters who are making websites with content. Webmasters used to worry about how they would pay for the costs of running their websites. With Google Adsense, you no longer had to worry about these things. Now, all they have to do to make money is write their content and put adsense on it.
- Google Adsense helps people use the internet better. Now, webmasters can focus on putting out good content. The internet is better for people who use it when it has good content.
- Once a webmaster makes good content, it can keep making money for years. All the webmaster has to do to keep making money is change the content every so often.
- A webmaster can put up more than one website if he or she has enough time. One Google Adsense account can be used on more than one website. You don't have to go through all the trouble of making another Google account.
Here are some bad things about Google Adsense:
- Google can close the Adsense account at any time. Some webmasters have woken up to find that their account had been closed. They lose their source of income all of a sudden.
Click fraud is often one of the reasons why Google shuts down an account. The problem is that the webmaster might not be the one who does the click fraud.
- It can be hard work to make content. To keep your website interesting, you'll need to keep adding new things to it. If you don't have this, you might not get as many visitors, which will hurt your income.
- The Google Adsense programme does not provide residual income. So, you can't keep getting paid over and over again for your hard work like you can with residual income programmes.
- Search engines are the main way people find websites with content. When search engines change how they rank pages, traffic may go down. Because of this drop, there will be less traffic and less money.
So there you go! You now know the good and bad things about Google Adsense. You can decide for yourself if you want to use it to make extra money.