So what is Pay-Per-Click Advertising really all about? The next report has a lot of interesting information about Pay-Per-Click advertising. This isn't just the same old stuff you've heard before.
Here's a simple method I use to find as many different ways to use a keyword phrase as possible. I mostly use it to bid on keywords at Google Adwords, but it can also be very helpful for building lists for search engine optimization.
Take the phrase "horses for sale" as an example. Here are the different ways this keyword phrase could be written. I do this with the help of the free tool Keyword Tumbler.
horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses
As you can see, a three-word phrase could be typed into a search engine in at most six different ways.
Now you need to find out if people are actually looking for these permutations. This is where the service Wordtracker really shines. Click on this link to try Wordtracker for free.
Now, go to Wordtracker and in the "Keyword Universe" section, choose the "Precise" database.
Then, in the right panel, type in the six different combinations of keywords and click "Proceed."
Now, Wordtracker tells us that only two of our six word combinations are in its database (NOTE: at the time of writing it did). They...
horses for sale
for sale horses
You might think that this is something you could have figured out on your own. But it's very important that you realise you can't guess how markets and users will act based on your own thoughts and assumptions. Use these tools, like Wordtracker, to find out what's going on in the markets.
Using this method, I have sometimes found three or four different ways to say the same thing. I put in search engines phrases that I thought were "stupid," but someone, somewhere is doing it! This is why you need to do this step and NOT try to guess the permutations.
People also sometimes use "space" and the "+" sign to search for a phrase. For example, "1 2 3" can be typed in as "1+2+3" or "1 +2 +3." If you want to use your keyword lists on Google AdWords, this is a great tip.
So, let's take our example keyword phrase and see how many ways we can now come up with.
horses for sale
for sale horses
I hope what you've read so far has taught you something. The section that comes next should clear up a lot of any questions you may still have.
horses+for+sale
for+sale+horses
horses +for +sale
for +sale +horses
Now, let's come up with even more keyword combinations by spelling words wrong. Mistyped Keywords is a great tool for this.
Just type "horses for sale" and choose one of six ways to find misspelt words. Dictionary lookup, keyboard mistakes, trim first/last character, swap character, double character, and... add's' ending.
For this example, I only chose "look up in a dictionary" and "keyboard errors." The tool gave back 1360 different ways to misspell something. If I had chosen everything, it would have given me more than 8500. Just one sentence!
Now, let's add these misspellings to Wordtracker's Precise database, just like we did before. What were they? At the time of writing, this is what Wordtracker gives back:
horses foe sale
horses fpr sale
horses that can sail
horses for slae
Which are now changed into 12 new words:
horses foe sale
horses fpr sale
horses that can sail
horses for slae
horses+foe+sale
horses+fpr+sale
horses+for+sail
horses+for+slae
horses +foe +sale
horses +fpr +sale
horses to go to sea
horses +for +slae
The last step is to put the words together, so "horses for sale" becomes "horsesforsale." Yes, Wordtracker did find this word.
Using the keyword generation method described above, "horses for sale" is now one of 19 keyword phrases you can use on Google Adwords. Phrases that people are actually typing into search engines.
So, now you know how to make adgroups that are VERY focused on the keyword phrase you want to bid on.
You never know when knowing more about Pay-Per-Click advertising will be helpful. I hope that this is very helpful to you.
