RSS content syndication is a search engine optimization technique that has only been around for a few years (SEO). SEO marketing experts are starting to see the value of RSS content syndication, and it seems that the more popular this method gets, the better the results.
The links in the content are what give RSS content syndication its value. This is because big search engines like Google and Yahoo! pay a lot more attention to a website's incoming links than they used to. We'll talk about content a little later, because it still matters, but it's so important to understand why syndicating content to RSS feeds across the web may make you more money and cost you LESS!
RSS feeds are showing up on websites all over the internet so that people can quickly find out the latest news or information about a certain topic. And we all know that users want good content, but what they want even more is for that content to show up right away. And they want to know what's inside. They don't want to search for it. They don't want the content to be linked to. They want the information to jump off the screen and into their heads in less than 10 seconds.
Maybe this is why RSS, which stands for Really Simple Syndication, was made in the first place. It's also great news for people who own websites. Using the huge number and variety of RSS feeds that accept submissions from other websites is a cheap and easy way to get more people to visit your site and make more money.
Did I say that it's cheap? With a small amount of time, you can not only give your loyal visitors a way to find out about your latest changes, but you can also make more people aware of your services or products. Didn't I say that it was cheap? Well, RSS content and article syndication lets you spend some time preparing content in the standard XML RSS format and then make it available to many free RSS feeds around the world.
If you've ever spent a lot of money on an online marketing programme, you already know the problems with traditional internet marketing. Spam filters are getting better and better, so mass emails no longer work. The major search engines are punishing directory listing services by making their clients take down their links. And Pay Per Click... well, if you want real results, it's just really expensive.
With RSS, you will never have to deal with any of these problems. You can syndicate your own RSS content if you know how to write an HTML file for your site. The basic process is easy to learn, and as you get better at it, your skills will also grow quickly.
Even better news for people who own websites is... The big search engines not only allow RSS syndication, but they also have RSS feeds for a wide range of topics, such as sports, entertainment, world news, travel, health, and technology, that can be submitted. There is a topic for every website owner who is willing to try. And people already visit their sites, so what better place is there to share your content?
When you add something to an RSS feed, a link to your website shows up. The big search engines notice this, and it helps to make your links more popular with the search engines. Your site might move up in the search engine results if it has a lot of links (SERPS). When you put these two things together, you can see that RSS syndication will get you more traffic no matter how you look at it.
It doesn't really matter if your extra visitors found you through an RSS feed or if they found you through a major search engine because you were more visible and had more links to your site. If you think about that, you'll see what the real value of RSS content is.
"Content" — there it is again. RSS content is not like what you might expect from an SEO campaign. Most websites with RSS feeds put them there to give their visitors more information.
Think about it: if you make a website for IT professionals, you might post content that is very specific. You might be giving information, showing how to use a piece of software, or even promoting it. Even though this information is important to most people who click on your link, some people may be more interested in something else in the IT field.
A great answer could be to offer an RSS feed that shows the latest news in the IT world. If your RSS feed has good information that is relevant to what your visitors are interested in, they will bookmark your site. Then they'll RETURN!
But what does that mean for you as a provider of RSS content? It means you will have to make good content, since that's what keeps people coming back to the original site. As long as your content is good and you stay on that RSS feed, you will get more visitors, both new and old.
And getting traffic is the main goal of an SEO campaign, so why wouldn't you want to share good content through RSS feeds? This easy and cheap way to market your website is becoming more and more popular, and becoming known as a content provider now will only help you make more money in the future.
