You know what's going on, but you still have some questions. How well does Ezine advertising work?
Here's the short answer: "Yes! It's true "Here are ten reasons why:
An Ezine is a magazine or newsletter that you can read online. It is easy for people to respond to your ad because it is in electronic form. It's much easier to click a mouse button than to pick up the phone, mail in a card, or drive to a store.
The electronic format makes it less likely that people will be distracted before they get to your "store." Just think about what happens when you mail a traditional sales flyer. The customer is ready to buy, but in order to get to your store, they have to drive by a few other shops and then walk by more in the mall or shopping centre. They could spend the money that was supposed to go into your pocket before they even get there. In an Ezine, they can click on the ad and go straight to your "store," so there is less chance of losing money.
People have chosen to sign up. Opt In means that they signed up to get the Ezine on their own, and they were not added to the list without their permission or knowledge. Your ad is less likely to end up in the trash or deleted like spam or junk mail. It is also likely to be "white listed," which means that spam filters won't catch it.
Less expensive than most other ways to advertise. Priced TV, radio, or newspapers lately? It is also less expensive than many other ways to advertise on the internet. Have you thought about how much PPC costs?
It's easy to get ads and products in front of the right people. No matter who you're trying to reach, there's an Ezine for that, and probably dozens of them.
You don't have to choose a narrow category like you do in traditional classified ads. Classified ads limit where you can put your ad so that only people looking for things in that category will see it. In an Ezine, it's seen by every reader.
Most people who sign up for an Ezine do so because they want to get free information from it. They usually read each issue from top to bottom. Most publishers only allow a certain number of ads, so yours will stand out more.
Most people buy when they least expect to, so when they are reading their Ezine, they will be more relaxed and open to marketing. This is very different from many other ways to advertise, like TV, radio, or direct mail, where people expect a sales pitch!
Ezine readers feel safe taking action on sales pitches because the electronic format makes responding to your ad risk-free. They don't have to worry about being trapped by a pushy salesperson on the phone or in a store. They feel better knowing that it only takes one click to get out again.
The electronic format also makes it easy to get more information about your prospect. You have the chance to get at least their name and email address (if your offer is smart), and maybe a lot more. Once you have that, you can start selling, selling, selling!
