Most web hosting companies will give you basic information about web traffic, which you will then have to figure out how to use. But the information you get from your host company can be too much to handle if you don't know how to use it for your business and website. Let's start with the most basic information: the average number of people who visit your site daily, weekly, and monthly.
These numbers are the best way to tell how busy your website is. On the surface, it would seem that the more traffic you record, the more likely you are to be right.
This is a wrong idea of what your website is doing. To get a good idea of how well your website works, you should also look at what your visitors do when they get there.
People often have the wrong idea about what people call "hits" and what really works to bring good traffic to your site. Hits just means the number of
The server gets requests for information. When you think about how a hit can just mean the number of graphics on a page, you can see how the idea of hits can be taken too far. For example, if your homepage has 15 pictures on it, the server will count this as 15 hits, even though only one person visited your site and looked at one page. As you can see, hits are not a good way to figure out how many people visit your website.
When more people visit your website, your interpretation will become more accurate. The more people visit your site, the more accurate your analysis will be.
will be of overall trends in how people act when they visit. The analysis can be messed up by a few strange visitors more if there aren't many of them.
The goal is to figure out how well or badly your site works for your visitors by looking at how many people visit it. One way to find out is to find out how long it's been.
on average your visitors spend on your site. If the time spent is short, it usually means there is a bigger problem. Then it's up to you to figure out
how to solve that problem.
It could be that your keywords are bringing the wrong kind of people to your site, or that your graphics are confusing or scary, making people leave.
rapidly. Use the amount of time people spend on your site to find specific problems. Once you've fixed those problems, use the amount of time people spend on your site to see how well you fixed them.
Part 2 of this article is about analysing website traffic.
