You have to have a domain name if you want to start a website. There are a few things you should know, though, before you buy one.
How to Choose the Right Domain Name
People far too often just go out and pick domain names on the spot. What is cool-sounding? What sounds like a pro? I'll just use my business name. This is how most people come up with domain names, and it can be a mistake in the long run. Like a spouse, a domain name can be good or bad in the long run.
Don't use the name of your business as the domain unless it is a very well-known name. People will still be able to find you through search engines, since you are probably the only one using the name. If you're worried that someone will take it, you can trademark and register the name.
Doing keyword research is the best way to choose a domain name. Keyword research will show you what phrases your potential customers are using to find your services or products. You should make a list of keyword phrases that get a lot of traffic and then use one of those phrases as your domain name. A domain name that matches a keyword phrase is very valuable to search engines. This helps you get your home page to the top of the rankings, which gives you a huge head start over your competitors.
Once you know the keyword phrase you want to use for your domain, there is one more thing you need to know. Google's search engine rankings take into account how long you've been signed up. Google gives sites that will be around for a long time more value. You should register the domain for at least five years, but choose the longest term you can.
At first glance, choosing a domain name seems to be a pretty easy task. To get your marketing going again, you should stop and think about it. If you follow the tips above, you can use it to jumpstart your marketing efforts in a big way.
