- People will see you as an expert on the topics you write about, which will make them like you even before they visit your website. In fact, this is 700–1000 times more effective than traditional advertising. Article marketing is the best way to "pre-sell" your prospects. This will also make you and your business look more trustworthy, which will help you compete with your rivals.
By sending articles to e-zines, you can build the reputation of yourself, your website, your business, and even your expertise. Customers and prospects will start to think about what you can do for them.
- You get more attention if the person who publishes the e-zine keeps a copy of it on their website. This is especially true since blogging is so popular today. Before they decide whether or not to subscribe, people want to read back issues. The more ezines that publish your articles, the bigger your online market will be. Remember that people won't just show up at your online store, which in this case is your website.
- People will start to believe you more and trust you more. If they read your article and like it, they will be more likely to buy your products and services or at least sign up for your e-zines. Getting pre-sold traffic through your articles is the best thing you can do. This is a sure way to make more money.
- Let e-zine publishers use your articles in their free e-books to spread the word about you for free. Your author resource box at the end of each of your articles acts as an advertisement for your business that will spread all over the internet because people give them away.
- You can trade free ads by doing an article-exchange joint venture. Put your joint venture partner's articles in your e-zine, and they'll put yours in theirs. This is good for both sides.
- You could buy ad space in other e-zines that don't publish your articles and find customers you may not have been able to reach before. Every article published in the e-zines is like spreading out a net to catch new customers and traffic that would have never found your articles or website before.
- Your article might have a chance of being on the home page of the publisher. If they post each issue on their home page, your website will get more links. By definition, the "Link Pop" SEO (Search Engine Optimization) strategy says that the more links to your site from other sites, the more important your site is when the major search engines rank it. Getting your articles published in a lot of e-zines will help you build a lot of link popularity. Link popularity will bring more people to your website.
- Make a Virtual Sales Person (VSP) and put it in as many e-zines as you can. Your articles sell and market for you, just like a salesperson would. You have to use your work in your business to make it successful.
