Some "Things" won't ever change, like how much I love my children. Even if my kids do some "Stupid Things," I will still love them. I might be disappointed in them, but that's probably because they don't really want my advice and probably won't follow it. Maybe because they don't come around as often as I'd like? Maybe I think they could have done some things better? But these "Things" won't change how much I love my kids.
I think my kids understand that I'll always love them. I wonder if it makes them feel safe to know that my love for them is "Constant," just like my love for My Lord.
Well, I think our websites are a little bit different. Yes, we love them just as much. We are also not likely to ever stop loving our websites. We do have a lot more control over how "Things" change on our websites than we do over how "Things" change in our kids.
When we make a new website, it's like giving birth to a baby. We have many different hopes for it. We tell people about new babies. We might be a little bit disappointed if it doesn't stand on its own in the first three months. If it hasn't learned to walk by the end of its first year, we might wonder what's wrong.
We weren't born knowing how to be good parents, so we weren't born knowing how to be good webmasters either. We learn how to be good parents from our own parents and from the mistakes we make. Most of us didn't learn how to use the Internet from our parents. We didn't even have a web. So most of what we have learned has come from making mistakes. We're lucky that there are many good online teachers and programmes that can help us learn faster. If we pay close attention, we can make changes to our website that will make "Things" better.
Changing is hard. Most of us have spent our whole lives earning trust. The last thing we want to do is something that could hurt our reputations or cause us to lose our good names. We might ask, "What if people who are used to "Things" staying the same feel threatened when we make changes or offer business opportunities?"
Well, I hope that if we've proven ourselves to be trustworthy over time, like our kids, our returning website visitors will learn to trust us because they know we love them too. In fact, our website visitors may learn, like our children, that change can be good and come back often to see how "Things" have changed.
"Things" should change in some ways. Like Websites.