We've been telling you for almost 20 years that talk radio is a great way to get a lot of people interested in your book. We are one of the best radio show producers in the country, and every week we schedule anywhere from 50 to 100 interviews....
We've been telling you for almost 20 years that talk radio is a great way to get a lot of people interested in your book. We want you to be successful with talk radio, so here are some "insider" tips to help you become the kind of guest every...
Can we all agree that managers MUST plan to do something good about the actions of their important external audiences that have the most impact on how their business runs?
Sure, you could measure the results of specific parts of your...
You just looked over the results of your last proactive media campaign to get the word out about your new product or service. The numbers look pretty good: there were millions of media impressions, both print and broadcast coverage was about the...
"Issues management" is something that a lot of organisations do. Most of them do this by reading the news, coming up with communication plans based on important issues and trends, and then sending their messages back through the media.
But...