You sit down in front of a blank screen and type a series of words, then a period. You stop for a moment, hit the backspace key to erase everything, and then type another set of words. You get what I'm saying?
Why is it that sometimes...
One of the most important parts of your advertising is well-written copy. It gets the attention of your potential customers and helps them remember your message. It might also get your customers to do something. Many studies in psychology have...
Getting people to believe what you say is one of the hardest things you have to do to make more sales in your business. Now, you may have a lot of honesty and trustworthiness when it comes to your business, which I'm sure you do. Do your...
Want to make more money online? Make sure they can't refuse your offer.
Any offer you make on the Internet needs to be worth the time of the reader. Time is valuable, and a worthless offer is the worst way to waste time, both for you as...
All Rights Reserved (c) 2006
It really makes my heart beat faster. SEO copywriting is getting a bad name because people aren't being careful. How so? Because there are too many people who say they know what they're doing. In reality, all...
When you take your business to other countries, you will be talking to people who speak different languages. Also, your audience may not have the same cultural background as you do, and that does matter.
Surprisingly, a lot of people think...
If you're like me, you're not writing that banner ad, website, or landing page to impress your English teacher. You write to get people to buy.
If you also get a "A," that's great. Don't count on it, though. You'll have to play around with...
In the first part of this series, we met Kneelsit.com, an Australian company that makes ergonomic computer chairs and was looking for a high conversion rate. After finding several problems with Kneelsit's original copy, I decided to rewrite the...
Copywritten by John Navata in 2006.
You wouldn't believe how many websites don't try to make a sale! People put a lot of work into their sales copy, telling people about the benefits of their product and guiding them through the sales...
Anyone can write good copy for the Internet. You just need to know what journalists and writers call the "5 W's" of writing copy. Just add a "H" and you know everything you need to know about copywriting.
Who? Tell the reader who will...