For a business to do well, the owner needs to know how much money the business is making back. It's basically the amount of money they make at the end of the day compared to how much they put into the business. This rule is true in all parts of our lives. When we go to college to learn, we try to get good grades so we can get a good job. When they talk about web portals, they also keep a close eye on their return on investment (ROI) when making and investing in a website. This is because every investment needs to pay off for it to be worthwhile. If it doesn't, the strategy needs to be changed.
When using Search Engine Optimization (SEO) or a pay-per-click management system for search engine marketing, you need to think about the two ways they work. Optimization will work better in the long run, while pay-per-click is mostly used to bring a certain type of traffic to a site, which only works for a short time. If not many people visit your portal, all the money you spend and links you build will be for nothing.
Pay-per-click works by letting the user post as many ads or links as they want on their page or on other pages. If someone who is browsing the Internet sees these ads and clicks on them, the owner will get money based on what the pay per click service provider says. The ads you put on your page should draw attention to it and keep the user's attention. It's not that you're spending $5 on someone clicking on your page and then leaving without buying anything. Even if you have AdSense on your page, the search engine might only show your page on the results page if the ad is on the page that is related to your page and nowhere else.
On the other hand, search engine marketing that uses search engine optimization will be more effective and give a higher return on investment (ROI). When using SEO-friendly words, think about the rest of your site's content and put your attention on internet marketing. This will work out better because you know what people are likely to look for, which will bring them to your site.
