In the third part of this article, we'll talk about how to optimise for Google using meta tags. I'll talk about them in the order they should usually be written in the source code. I will talk about 5 important meta areas.
The statement about DTD.
This should be the first tag in your code's "head" section. With the Document Type Definition Statement, Google can index your site faster and more deeply, and your site will spend less time in the "trustbox." The standard should be HTML 4.0 or 4.01, and most of the time, the Transitional type should be used.
The most important thing is the title.
Why? Because SEO has three parts: the listing (where the title is the most important part), the click-through (where the title is the most important part), and the conversion (which is the object of all optimization work) Also, if that isn't enough of a reason (it should be), it's the only thing that gets indexed and used to list the link text in Google's search engine results pages (SERPs) (Search Engine Results Pages). The best length is between 7 and 8 words on average.
What was said.
Google uses this tag to make a text summary of the page if one is available. Make sure the text in this tag is written for the searcher, not the search engine. This tag is not taken into account if you are in a competitive market, but you should have it for your visitors. A good length is around 150 characters.
The search terms.
Google uses this tag against you, which means it checks the content of the page to see if it is spam. Also, don't put your niche keywords here, or your competitors will learn how to improve their own sites. Instead, put your main keywords all over the text. Here, use about 200 characters on average.
Make sure that each page has its own set of keywords. In other words, make sure that each page has its own set of keywords.
The type of charset.
This is another part of the head section. It tells the browser what to do when it sees certain characters on your pages. Google has an easier time indexing pages with the 8859-1 tag because it doesn't have to do any data encoding, which can take a long time. The UTF-8 tag uses encoding, and it should be used on forms that accept characters that aren't standard, like those used by people from other countries.
