Direct email marketing is the way for online retailers to solve a very big problem. If you ask anyone who looks at the traffic reports for their online store, they will tell you that nothing makes them more crazy than getting someone to their site (either naturally or through an ad) and then having them leave. They've gone into the depths of the online market and may never come back. They are pretty much gone at this point. This means losing another customer, losing more money, and getting more upset. If only there was a way to keep in touch with that client. You know they were interested in what you had to offer because they came to your site in the first place. Maybe their next visit will be the one that gets them to buy. You might be able to get those customers back if you use direct email marketing as part of your marketing and strategy mix.
It has been proven that it can take up to six interactions with a customer before they trust you enough to buy something. Do you plan to get all 6 touch points in one trip? That is an extremely lofty goal. You may get some touch points on the first visit, but that's just the beginning. Any big email marketing company can make it easy for you to add a signup box to your site and collect email addresses. Once you have that, it's easy to get the other information you need to close the deal.
Once you have someone's permission to contact them (remember, don't spam, because it will hurt your business in the long run! ), it's easy to make a cool email marketing promotion to get them to come back to your site. You know that some deals are too good to pass up, whether you're selling T-shirts, office furniture, or DVDs. Why don't you show one of these deals to your customers to get them interested? Even if they haven't been to your t-shirt site in weeks, if you offer a "buy one shirt, get one free" deal, you'll see an immediate increase in traffic and a rise in sales. Direct marketing has always been about getting in touch with customers, but now everything is done electronically through email marketing.
Direct email marketing is a powerful tool that can help you make more money, but don't expect it to do so on its own. You need to take the time to get to know your customers, find out what they're interested in, and figure out how to get them interested in what you have to offer. The better you can target your email marketing message, the more people will respond to it and return to your online store faster.
There are a lot of competitors just a click away from your site in the online retail marketing world. You need to do better than your competitors by making sure customers see your store a lot more. You can send them information about your store and special offers right to their inboxes with direct email marketing campaigns. You will keep your online brand in their minds so that when they are ready to buy, they have had enough contact with it that it is easy for them to decide.
Direct email marketing is a way to get to know your customers and build relationships that will make them want to buy from you. By staying in touch with your customers, you will gain an advantage because your offers will go beyond your website and into the inboxes of people who might be interested in buying from you.
