Business Blogs are a new thing that businesses and companies of all sizes have been using more and more over the past few months. First of all, for those of you who aren't sure what "blogs" are, the word "blog" is short for "web log." "Blogs" were first used by journalists, tech nerds, and teens, but now they are used more and more by business people and Fortune 500 companies.
Business blogs are a good, cheap way to spread the word about new ideas or products that your company wants to sell. There are also many other benefits to using blogs. For example, Yahoo, Google, Alta-Vista, and most of the other major search engines love fresh, new information that is updated often, sometimes several times a day. Business blogs are made up of a lot of links and new content that is spread all over the web.
The more often Search Engines like Google find new and updated content on a business blog, the more often their search spiders will visit that blog. This will help a lot of the information on your business blog rank high in Search Engines. If you still have doubts about business blogs and are wondering if they are just a passing fad, you should know that Google bought the first blogging software, Blogger, in February 2003. Google said in public that they don't even know how they will use the company, but they will find a way... (The New York Times said so.)
If you're still wondering why your business should start a business blog (b-blog), here are some reasons:
- You want your site to be at the top of Google's search results.
- Many people think blogs will be around for a long time.
- If you have relevant information to share with your customers at the right time,
- If you don't like the results and return on investment from email marketing,
Here is a list of some of the many business benefits of starting a good and serious business blog:
Google search rankings that are higher without having to pay.
Most likely, you will rank higher on other search engines as well.
Pay-per-click is great, but free marketing has an infinite return on investment.
Share information with your customers to make it more visible.
Google doesn't take weeks to add new information. It only takes a few days.
Other business bloggers will point potential clients in your direction for free.
All of this is great, and it can help companies' Search Engine rankings a lot. But Business Blogs shouldn't be thought of as the "one solution" that will "do the trick." Business blogs should be seen as an extra, parallel way to get your prospects and customers more information and ideas, while also helping your website rank higher in the Search Engines.
For a business to be truly successful, its website needs to be properly optimised by a professional Search Engine optimization firm that knows Search Engines and understands the needs of your business. After a serious optimization campaign and the positive results that can be carefully measured and analysed, business blogs should be looked at as a way to help increase Search Engine rankings in the major Search Engines and better communicate new ideas, products, or services to the business community, your clients, prospects, suppliers, business associates, etc.
You can expect a lot more to happen in this area. Already, there is a new wave of business blogging software and other apps on the Internet that claim to boost your website to the top of the search results. Be careful about which software you choose. Some of them can be helpful, but like anything new and "revolutionary," they need to be carefully looked at, researched, and judged before a final choice is made. We will continue to keep a close eye on this situation and let you know what we find through this website.
Note: On January 31, 2004, Rank for Sales will offer its clients a Business Blog solution. Interested parties please enquire here. In the meantime, you can learn more about blogging news and business blog technology by going to www.escalate.ca. If you want to see an example of a personal blog site that is already online and has a bit of humour, you can go to www.bloggers.ca.
