One of the most important parts of internet marketing is writing copy. Once you get people to your website, you have to rely a lot on your sales copy to turn them into customers.
Sadly, many webmasters don't know how to write copy for the web. Copywriting is an art, but it helps to have a list of important things to remember. Here are some of the most important parts of writing good web copy.
1 – Your Title
Does your headline catch the reader's eye and make them want to keep reading? This is very important for your headline to do. Most people who surf the web move around very quickly. Research shows that you only have a few seconds to get the attention of people who visit your website before they move on. Because of this, your headline is very important.
2 - Your opening copy
Do the first few paragraphs of your sales copy back up your headline and make people want to keep reading?
3 - Benefits
Does your sales copy sell the product's or service's features or its benefits? For example, does your site try to convince people that your vitamin C product is the best or that it will give them the most health benefits?
4 - Urge To Act
Does your website's sales copy make it clear and easy to understand what your customer should do after reading it? (usually what you want them to do is buy your product)
5 - Assurances
People will only buy from you if they feel good about it. You can make them feel more comfortable buying from you by doing things like:
A: Putting up a picture of you
B: Putting up your contact information
C: A Better Business Bureau membership, etc.
D: A Guarantee
E: A logo for a secure server
These 5 points are just a few of the most important things to remember when writing copy for the web. If you want to convert as many of your visitors as possible, you should study the art of copywriting and learn how to become a master copywriter.
