"Learn one FREE technique that can make you $1,000 or more in less than two minutes!"
Did that headline interest you? Are you eager to find out what this amazing free method is?
Why, it's right there in the title!
You only have one chance to grab the attention of your audience like our headline did. If your heading doesn't catch people's attention, they probably won't read past the first sentence. Instead, they'll go straight to your rival.
With a good headline, you can be sure that no one will leave your site before they stop to read more. More people stopping means more sales and more money in your pocket!
With just a few key points in mind, you can start writing headlines that get people's attention and make you money in minutes. The sooner you fix your headlines, the sooner you can start making money from them.
First and most important: Be clear!
Stand out from the rest of the crowd!
Most people pay attention to real numbers and dollar signs.
There's a good chance that someone else is selling something similar to the people you want to reach. Get ahead of your competitors by telling customers right away what they will gain from you and what they will lose.
In the example headline we gave above, we didn't just say that our method makes more money. We should have said that it makes more money "by $1,000s." By adding this small detail, it went from being a simple headline to a tempting offer right away.
We see so many messages every day that it's easy to miss them. They all promise to make money, but they don't say how much or in how much time. But it's hard to ignore a headline that says it will show you how to make $1,000 in less than two minutes. (This second detail in the headline makes it clear that our method is *really* quick!)
Don't try to make vague promises like everyone else. Today, start grabbing people's attention with headlines that are full of facts and numbers.
Key Point #2: Watch What You Say!
Choose positive language (such as "winning") instead of negative language (such as "not losing").
Headlines should always be positive and motivating.
Keep your headlines upbeat, inspiring, and positive at all times. When a visitor reaches the end of the first line, they should not only want to keep reading, but also be eager and excited to do so.
Think about how you want to say each part of your heading. Pay attention to the action words, or verbs. How do you currently explain what's happening? What else could you say about the same thing? Which sounds the most appealing?
Say you don't go to the store because you want to stay home and watch a football game. You could say that you're staying home to watch the game or that you're not going to the store.
The first one, "staying home to watch the game," is more positive and makes for a better headline. It involves doing something good ("staying") and getting something good out of it ("to watch the game"). The second choice, on the other hand, has a bad action ("not going") and a boring result ("to the store"). Negativity and boredom won't hold the reader's attention, and they'll quickly go somewhere else.
Key Point #3: Longer Is Better!
Don't skimp on the first sentence, which is very important.
Point out the important parts.
If you need to, use a sub-headline.
Four important questions that your headline HAS to answer.
"Short and sweet" is a common piece of writing advice. To use as few words as possible to say as much as possible.
Not with titles.
You only have one sentence to catch a reader's attention, so make it count.
By the end of that first line, the reader should know what they'll get out of it, how easy it will be for them to get those benefits, and how soon they can start getting those benefits.
As much as you can, talk about the following:
- What you're selling (i.e. "an e-book," "a technique")
- How to use it (i.e. "right from your browser," "effortlessly")
- What do I need to do to use it? (i.e. "less than two minutes of your time")
- What's good about using it (i.e. "increases profits," "doubles memory")
Make your heading's main ideas stand out! Use a lot of capital letters, underlines, italics, and/or bold text in your headline.
Too many important details? You might want to add a sub-headline. The main headline should include the most interesting parts, but a sub-headline can add more information to really seal the deal. When two sentences are close to each other, many readers are "tricked" into reading both of them at once.
Your headline is what will make or break a sale in the end. If it doesn't grab the attention of your readers, it won't bring in sales. Think again if you think your current headline is doing its job. You'll be surprised at how much success you have if you just take two minutes to add the above key points to your headlines.
