Maybe you have web hosting like I do, which comes with unlimited autoresponders at no extra cost. If that's the case, you might be resistant to the idea of having to pay for them.
But I recently switched to paying a monthly fee for an unlimited number of autoresponders. Am I wealthy (with lots of money)? Have I gone crazy?
In fact, I think it was a good idea to switch to paid autoresponders. You might want to pay for an autoresponder service for the following reasons.
Sequential autoresponders: Many web hosts offer an unlimited number of autoresponders, but each autoresponder can only send one message. Paid autoresponder services can help you build business relationships, which can help you sell more.
Tracking: The autoresponders that come with your web host don't have tracking features built in. Paid autoresponder services can help track how customers respond, which can help advertising campaigns work better.
- Legal protection: Since the emails you send are stored on the servers of the autoresponder service, you can't be wrongly accused of sending spam (unsolicited commercial e-mail). Paid autoresponder services can help you stay on the right side of the law.
- Deliverability: If you use your web host's mailing list programme to send your newsletter, a very large number of people who signed up for it won't get it. Your bottom line will go up if you use paid autoresponder services to improve newsletter delivery.
You could also buy an autoresponder programme (also called a "script") that lets you run an unlimited number of sequential autoresponders from your websites. But they can be expensive and need some technical skill. They also have other problems.
For example, if you host your own autoresponders, you might still have problems with deliverability and legal protection.
Paid autoresponder services can help your business make more money because they have many advantages over other autoresponder systems.
