Every good Internet business knows how much more valuable conversions are than hits. Businesses focus too much on the number of hits they get instead of keeping track of how many of those hits turn into sales. This wrong way of looking at things will lead to disaster because it doesn't take into account the issue of being left behind.
Abandonment
"Abandonment" is one of those words that means something different on the Internet than it does in real life. The term refers to the reasons why a user leaves a site without doing what the site owner wants, like buying something or asking a question.
There are a lot of interesting and beautiful sites on the Internet. Unfortunately, these sites rarely make money, or they limit their ability to make money in ways that aren't necessary. When building a website, site owners should only think about one thing: getting visitors to buy something. To avoid problems with abandonment, you should pay attention to the following:
- All ads must link directly to the things that are being searched for, not to the site's home page.
- The site should be made so that it is easy to use, not just because it looks nice.
- Newsletters should be sent out in both HTML and text, since not all email systems can read HTML.
- When a customer wants to buy something, they should only have to fill out the bare minimum of information.
- It should be very easy to sign up for the site's newsletter.
- To make the site load faster, Flash, music, and other "atmosphere elements" should be removed or made optional.
- Site pages should be as short as possible to help them load faster.
- Take out any information that has nothing to do with the product or service.
- The site should always load as quickly as possible so that people who use 56k dialup modems can still use it.
All images should be compressed so that they load quickly.
The list is long, but you should always look at site designs and ads from the customer's point of view. Every project starts with the same question: "How can we make this easier for customers?" By focusing on this method, you can avoid many of the problems you see on the Internet and save money on advertising.
