Your subject lines are one of the most important parts of any email campaign ad, whether you're using safelists, autoresponders, ezine solo ads, or any other opt-in list that involves email. Your return on investment will depend on how good your subject line is, so make sure you get their attention first.
Here are six headlines that have worked for me in the past and I'm sure will work for you too. People will always want to do well and be curious, but technology will always change.
- Here, you can promote your URL for free!
I've had a lot of luck when promoting free classified sites, safelists, and those viral ad boards by using this subject line.
- Hi, My name is Paul
This works because it makes people more interested. I always fall for this kind of subject line. Who exactly is this Paul? Using ezine solo ads has helped me do this.
- Can you please help me?
There's something about being a person that makes you want to help other people. It's hard to explain, but it just works.
- Bob, I still don't have your shipping address.
What! where I can send packages? why do you need my address for shipping. I was really interested in this particular subject line. If you send post cards to your members or potential customers, this will help you sell more, especially if you make the card personal.
- How Google put my site at the top for free!
When I was promoting an affiliate programme for a search engine e-book, this one made a few sales through the Trafficswarm traffic exchange programme. Even made more sales with the same subject line in ezine ads.
- Paul, Please understand that I'm very sorry.
When I opened an email and saw this subject line, my first thought was, "Who, why, or what are you sorry about?...huh?" Exactly, it caught my eye and made me want to know more. The person who sent the email was sorry that they didn't send it sooner. It was about a new traffic exchange programme. Good grief.
In conclusion, make your subject line so interesting that your prospects almost can't help but open the email. If you can hook your readers with clever subject lines, you're already halfway to making a sale. People will also be more likely to open your email if they know who sent it. Use your real name instead of a fake one.
Obviously, I'm not telling you to use any of these headlines if they don't fit with the content of the email message. If you lie in your email marketing, you will only hurt your reputation.
and how trustworthy you are.
