There is a new form of advertising that is getting a lot of attention, and it may be the next big thing after pay-per-click (PPC). Webmasters spend a lot of money on banner ads, pop-up ads, and pay-per-click ads to get people to visit their sites. Pixel advertising is the newest way to get people to visit your website.
People buy pixels on a website that link back to their website. The pixels make up images that grow into a mosaic that can turn into a piece of pop culture art. Kind of like the art on cigar boxes. The end result is a web page that gets a lot of visitors and has a link back to their site. This brings more people to their site, which increases sales.
The idea behind this new platform is that pay per click costs too much... If you had 10 clicks every day that cost you 10 cents each, it would cost you $365 in a year. Adding 5 years to that number gets you to over $1800. In reality, clicks often cost a lot more than 10 cents each, which means a lot more money. It has been said that people pay more than $50 per click.
Pixel ads are bought once and can be used for years. It's not unusual for people to rent out their space for 5 to 10 years. With a good image, it could bring more people to your website than pay-per-click advertising, saving you a lot of money. Most spaces are sold in 10x10 pixel blocks for 25 cents to more than a dollar per pixel. (A block has 100 pixels all together). Most sell in the minimum size of 10px by 10px, since this is the smallest space that can be used. All of the most-bought blocks must fit together to make a square or rectangle.
Pixel advertising is in its early stages. Still, for as little as they cost, the pixel ads are probably worth the money. In terms of advertising costs, it's not even a drop in the bucket. At the very least, it will add to the site's collection of incoming links, which is something all sites need to do well.
