Giving business cards is an art, not only because they are needed to be considered successful or because, in fact, they represent your corporate or professional identity, but also as an opportunity to impact your existing or prospective customers, and stay in touch with them, helping you to deal confidently.
Many professionals ignore or don't pay enough attention to some parts of business etiquette, like the fact that a business card is more than just a small rectangle of paper with their name and phone number on it.
Color business cards demonstrate that there is something else beyond a simple paper cut; otherwise, they simply would not exist. Business cards are used all over the world to give information about a company and/or the employee or professional who has it, as well as contact information and other information, such as business contacts or personal information.
Some of them have blank spaces where you can write things like an appointment date. Others are just blank cards that can be used when the person who has them needs to leave more information for a customer. However, those in colour are undoubtedly part of a practical business strategy following refined business etiquette.
Every minute counts in business because most people only have a few minutes to make a good impression on a potential client before someone else does it first. Kindness can win, but if your business cards aren't good, the client is more likely to forget about you as soon as you die. Unprofessional business cards will not impress but will leave your prospective client with negative thoughts about your company.
On the other hand, colour business cards are as attractive that catch the eye of even the most sceptical business contact. The saying "a picture is worth a thousand words" couldn't be more accurate when it comes to describing the first impression someone gets when they see a business card that was made to reach a certain business goal.
Color business cards and regular business cards should be printed on high-quality paper and designed by professionals. They shouldn't use graphics or other elements that are in the public domain or that make them look cheap. Make sure to include all personal information to your business acquaintances, and always carry enough of them with you, particularly when you are planning to attend a business meeting or social event.
Giving, exchanging, and getting business cards is all part of the art of using them. Every time you attend an event where other professionals participate, try to exchange business cards with them, particularly colour business cards to better impress, and when you receive a business card, study its design and content because you can learn from them.
Lastly, keep in mind that business cards are not just a way to stay in touch with people; they are a way to promote your company.
