Some of the people you bring into your organisation may have done network marketing before, but many of them will be new to it. In the same way, if you've been able to get people from other network marketing companies to join yours, it's because they were unhappy with their current company. In other words, they didn't have as much success as they would have liked. Wouldn't that show that they don't know how to do things the best way? So, that's where you come in!
In Step 1, we talked about "Laying a Track to Run On." Here, in Step 2, we'll discuss "Being A Good Sponsor." Some of the people you bring into your organisation may have done network marketing before, but many of them will be new to it. In the same way, if you've been able to get people from other network marketing companies to join yours, it's because they were unhappy with their current company. In other words, they didn't have as much success as they would have liked.
Wouldn't that show that they don't know how to do things the best way? So, that's where you come in to help them build that track so that other people can run on it. Again, new distributors can move forward with confidence when they know what works, and confidence is the key to success. Remember that people can't be copied, but systems can.
Step 2: Be an excellent sponsor.
If you want to be a good sponsor, you need to show your new distributors "The Rules:"
Rule No. 1: Act like you're running a business.
For your new distributors to be successful, they must really want to be successful, be willing to learn, and do what they say they will do. In other words, they should run this like a business.
Rule No. 2: Keep it simple.
If they can follow a simple process (see Part 1), they will use the same system with their contacts. If they can see that what you did was easy, they will think they can do it too. If you had to work hard to get them to join, almost "bullying" them into it, your new distributors won't want to do what you did, so they won't do anything.
Rule No. 3: Find out why they did what they did.
If you know what your new distributor wants from this business, or why they want to succeed, you can figure out how to help them through the rough spots and keep them on the path to success. Remember that most people will want to give up after the first setback because they didn't know what they wanted to accomplish in the first place. If they have a strong "why," it will be easier to explain "how."
Rule No. 4: Write down your goals.
Set clear goals for getting sponsors and making money for the first 30, 60, and 90 days. When people have clear goals in mind, they always do better.
Rule No. 5: Tell your upline about yourself.
Introduce new distributors to the leaders in their upline who are building a successful business and making the kind of money they want to make. So, if they need help and you can't be there, they will have the names and phone numbers of at least three other people they can call for help. Also, when they meet people who make the kind of money they want to make, the system seems more realistic and doable.
Rule number six: Where are the tools?
Make sure they know how to get the tools they need to tell others about the business, such as tapes/CDs, brochures, business cards, etc. Every business needs to share information with people who might buy from them. This one isn't any different. Remember that people can't be copied, but systems can.
Rule 7: Make a list of potential customers.
Every top earner has a list, but not everyone who makes a list becomes a top earner. Most of the time, they start with their Warm Market, which is people they already know.
Your new distributor should be ready to go at this point. They know their "why" and have clear goals for the next 90 days. They also have the tools they need to get started and a list of people to contact, as well as the contact information for their upline.
Having said that, remember Rule No. 8: Let them move at their own speed.
Sponsoring a distributor is not a single event, but a series of steps. It's fine if they don't want to move as quickly as you do. You can't change what people are like. Only what people are willing to do will happen. Encourage people, sure, but don't try to make them do something they don't want to.
Bruce Bailey has a Ph.D.
