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Communications Analysis: Real-Time
By Team iBizExpert On January 08, 2022 11:11 PM
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You just looked over the results of your last proactive media campaign to get the word out about your new product or service. The numbers look pretty good: there were millions of media impressions, both print and broadcast coverage was about the...
Relationship Management: Knowing and Communicating with Your Key Publics
By Team iBizExpert On January 08, 2022 10:58 PM
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"Issues management" is something that a lot of organisations do. Most of them do this by reading the news, coming up with communication plans based on important issues and trends, and then sending their messages back through the media.
But...
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