If you are a loan officer or mortgage broker and you want to buy leads, "real time" mortgage leads may be a good choice.
If you were unhappy with mortgage lead companies in the past, it may have been because they sent you recycled leads, or "junk leads."
Junk leads keep going from one lead company to the next. Bought in bulk for a low price, then sold for a profit to loan officers who didn't think much of it.
For this reason alone, you should give real time leads a lot of thought. Real time leads are sent to you as soon as the prospect submits the online form, and you can be sure that the lead is good.
Before you sign up with a lead company, you should learn as much as you can about it. Call the lead company and talk to a customer service representative.
Find out how the lead provider gets their mortgage leads if you want to make sure you're getting your money's worth.
If they don't get their leads from sites they own and run themselves, the leads aren't new, and you should move on to the next lead company.
Don't forget that you work hard for your money, so if the lead company you're thinking about can't answer your questions, they probably can't give you good quality leads.
