Loan officers and mortgage brokers who are looking for mortgage leads should put the quality of the lead at the top of their list when deciding which company to work with.
Because of this, you should do some research before you put money into something. After reading about the lead company on their website, be sure to call and talk to someone in customer service.
Before you buy leads, the best way to find out how good they are is to ask some specific questions.
Find out where they get their leads.
The best answer to this question is that they own and run the websites where customers go to fill out the online form.
If a lead company gets their leads from a third party and then sells them to loan officers for a profit, they are basically recycling leads. Simply put, they are selling useless things.
And you don't know how many times that third-party vendor sold those leads to other lead providers.
Another thing to ask about is how they send things.
Email is the most efficient way to get leads sent to you.
Especially if you buy real-time leads, the lead will be in your inbox as soon as the customer clicks the "submit" button on the online form.
To sum up, a good quality lead is one that is new, not old, and hasn't been used before.
And don't forget that you've worked hard for your money, so make sure you get what you pay for.
