If you are a mortgage broker or loan officer looking for mortgage leads, refinance leads are your best bet for getting a loan done quickly.
Not to say that you can't get purchase leads quickly, because you can. But you already know that a person can refinance their home in a short amount of time.
When looking for mortgage leads, here is something to think about.
Look for mortgage lead companies that sell "fresh" or "real-time" mortgage leads.
Buying a refinance lead that is weeks or even days old is pretty much a waste of money.
Most likely, the customer is already working with another loan officer and is about halfway through the process.
Also, find out how the companies that sell mortgage leads get their leads.
Look for mortgage lead companies that get their leads from their own websites that they own and run.
If they don't have them, they buy them from other companies and use them again.
You don't want or need a lead that has already been passed around to six loan officers.
Remember, you work hard for your money, so be sure that when you invest with a mortgage lead company that you will be getting your money's worth.
