It helps potential customers picture themselves as proud owners and users of the product or service you offer. Your best customers can talk about how well your product or service has worked for them. You can show this testimonial to people who might want to hire you. A picture of a happy, satisfied customer says more than a thousand words.
If you've ever seen an infomercial or watched QVC or Home Shopping Network, you know how powerful testimony can be. From what we've seen and heard, your sales will go up when customers talk about how great your product or service is.
It helps potential customers picture themselves as proud owners and users of the product or service you offer. They want to get the same benefits as the person who vouched for it. The best way to get potential customers to buy from you is to introduce them to other people who have bought from you before and were happy. Since you won't be going around to customers to sell things, testimonials will take their place.
To do this, you will first need to ask your best customers if you can interview them about the good things they've said about your product or service. If they agree, you can record the interview with a digital camera or a tape recorder. Make sure to tell them how you plan to use the information, so they can feel comfortable knowing that their words and pictures will be shown to potential customers. Once you have this information in digital form, you can add it to a PowerPoint presentation and show it to potential customers.
For example, you may know of a time when a customer was worried about how much your product or service cost, so they chose to buy from a low-cost competitor instead. When the customer found out that the chosen vendor wouldn't be able to deliver, they came back to you. They realised that the low price they paid in the short term would cost them more in the long run, and that the extra money is worth it to get quality and service.
The best kind of customer is one who can say something nice about you. Then, if you talk to another prospect who has the same worries, you can just say "I understand how you feel, and so have other customers. Here are some thoughts from a customer who had the same worries as you ". When you play the PowerPoint presentation, they will see exactly what you mean.
Ask your best customers to tell you how your product or service has helped them. If you have more than one testimonial, you can always choose the one that works best for the sale. One salesperson we know showed pictures of customers using his product. A happy, satisfied customer's picture is worth a thousand brochures (and a lot less expensive).
Nothing sells better than the truth, and you can get closer to the truth when it comes from someone who has had a real-life experience with you, your product, your services, and your company.
Good luck
