What makes people buy when they go to a website?
Every Internet marketer wants to know the answer to this one question. If you know how to get people to buy, you can boost your sales and your rate of conversion. And wouldn't that help your business and your profit?
So, what makes people buy things?
People often say that you should give them what they need, since that's what they'll buy. That could very well have been the case.
What makes people buy when they go to a website?
Every Internet marketer wants to know the answer to this one question. If you know how to get people to buy, you can boost your sales and your rate of conversion. And wouldn't that help your business and your profit?
So, what makes people buy things?
People often say that you should give them what they need, since that's what they'll buy. Once upon a time, that may have been true, but times have changed and people no longer buy what they need.
Instead, they buy what they want and need. This is why some people are struggling to put food on the table, but they have a 42-inch plasma TV, a satellite system, and a bottle of Jack Daniels.
You need to sell your product not as something they need, but as something they have to have. Make them want your product so much that they have to get it.
People also buy things because they want to have fun with them. Someone doesn't walk into a car lot and buy a top-of-the-line Mercedes because they need it. A Skoda or Toyota would have done the job just as well.
They want the fun that comes with the Mercedes, so they buy it. Whether it's because the car is comfortable, the gadgets are fun, or it's a status symbol, they drive a Mercedes! No matter what their reason is, they buy a Mercedes because they think it will make them happy, even though they could have saved tens of thousands of dollars and bought a cheaper car.
People also buy because they want to stay away from pain. One of the most popular cars in Europe is a Volvo. Why? They aren't the most beautiful or most expensive cars, and they don't seem as high-end as a Jaguar, BMW, or Mercedes.
People buy Volvos because they want to avoid the pain of getting into an accident. Volvos are some of the safest cars on the market, so people who want to keep their family and passengers safe tend to buy them.
These are the three main things that make people want to buy. If you can figure out how to use this in your sales copy, emails, newsletter, and website, you can turn more people who visit your site into paying customers.
Find your target market and find out what hurts them. how does your product help them solve a problem?
If you know this, your sales copy can be smoking hot and your conversion rate will go up.
