Google and many other top search engines move your site up in the rankings when it has one-way links. Reciprocal links are not "dead," but if you want to make the best use of your time, you will find that one-way links will give you many more benefits and better search engine results.
Now that you know it will help, I'll show you a few ways to get a jump on things.
Articles: This is one of the best ways to get links to your website, and it also helps you build a strong reputation. There are thousands of article directories all over the internet where you can submit articles about any topic you want. For every article you post, you can include at least one link that leads to your site. You can put this link in your "Author Bio." Any articles you send in should be "keyword-rich," which means they should use a search term that you think people will use to find your site several times. Once you have your article, you will need to send it to some online directories. For this, both quantity and quality are just as good.
Directory Submissions: You can find directories all over the Internet, and you shouldn't ignore them because they are an important part of any linking strategy. There are a lot of them, just like there are a lot of article directories.
One thing to keep in mind is that every link you get helps you move up in Google's rankings. Don't overdo it and sit there for days on end. This will only make you tired and get you nowhere. Set a goal to submit to, say, 10–20 directories, and you'll have thousands done in no time.
