Four Different Ways People Take in What You Say
There are four different ways for people to understand what is being said. They are: seeing, hearing, digital hearing, and touching. Even though each audience member will use all four of these ways to process information at different times, each audience member will tend to use one of these ways more than the other three.
Visual: These people remember and learn best from pictures, and noise doesn't bother them as much as it does other people. They often have trouble remembering things and get bored during long talks because their minds wander. The way your presentation looks is important to them. They like it when you use words like "see, look, envision, imagine, and picture" in your presentation because these words help them make mental pictures.
Auditory: Any noises during your presentation are likely to distract these people. Most of the time, these people learn by listening, so your tone and quality of voice will be very important to them. Words like "hear, listen, sound, resonate, and harmonise" work well with people in this group.
Auditory Digital: A lot of the time, these people in the audience talk to themselves in their heads. Steps, procedures, and sequences help them remember and learn.
They want to make sure that what you say makes sense. Words like "sense, experience, understand, think, motivate, and decide" work well with these people.
These people in the audience tend to speak very slowly. People in this group care much more about how they feel than people in the other three groups. They learn by doing something for themselves and getting a feel for it. They want a presentation that makes them "feel good" or gives them a "gut feeling." "Feel, touch, grasp, concrete, get a hold of, and solid" are all words that work well with this group.
About 40 percent of the population processes information primarily through sight, another 40 percent primarily through touch, and the last 20 percent primarily through hearing and hearing digitally.
