Copy changes can do wonders.
Maybe all you need is a little medicine, not a big operation. Take the sales copy you already have and change it. Change, improve, and repackage what you already have.
There's a good chance that you have some good, but hidden, sales material. Simple changes to the copy can often make a big difference in how well it works. So, before you crumple up your sales letter and throw it away, try making a few changes to it. You might not like what happens.
Here are three easy steps to copy makeovers...
Copy Makeovers: Strategy #1: Make the headline more interesting.
This is important. Your audience will see the headline first. It either "grabs" the attention of prospects or it doesn't. If the headline doesn't work, nothing else really matters because people won't even read it.
Make your main heading and/or subheading catchy. Talk to your potential customer about what she values most. Think about the BIG BENEFIT your product offers and explain it in a way that makes people want to buy it.
Make up a few words that grab people's attention, point out specific markets you want to reach, and offer enough interest and intrigue to pull in real prospects. If you can't come up with a good headline, just think of the best thing your product does and say it right away.
Copy Makeovers: Tip #2: Write from the "YOU" point of view.
Your story about losing weight might be inspiring, but what does it mean for your reader or prospect? When you talk about yourself, people tune out. If you talk to your reader one-on-one about something important in her life, you'll have her full attention, at least for a moment.
If you could change the way you told your story, if you could say it in a way that was more meaningful to each reader, you would quickly get their attention.
There's a difference between telling your audience that you lost X pounds and telling them how they can lose X pounds, enjoy the process, and feel great about their slimmer new look.
Remember the old marketing slogan, "What's in it for me?" This frame of reference affects everything your prospect reads. Every time you say something, people are thinking "Then what? What does this have to do with me and what I'm going through? How is this going to help me?"
If the answer isn't clear right away, they'll leave, and you'll lose the sale. A lot of the time, we decide to stay or leave in the blink of an eye, and we don't even know it.
Copy Makeovers: Strategy #3: Turn your bullet points into irresistible mini-headlines that are full of benefits.
Make each bullet something that stands out on its own. People usually skim certain parts of an ad or sales letter to see if it has something they want.
Even though a lot of marketers use bullet points in their sales letters, most of them settle for weak bullet point copy that doesn't have much passion or excitement.
If you're going to use this powerful sales tool, you might as well make the most of it. Make your bullet points as emotional and interesting as you would make a major headline. This gets easier to do over time.
Bullet points are one of the parts of a sales letter that can quickly get the reader's full attention. Use them to their fullest by making each point stand on its own. Each bullet point should make the reader want to read more and be more interested in what they are reading.
Before you do anything else, try these simple ways to improve your copy. You might even see a change in your conversion rate right away.
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