A company that helps Internet users with marketing and technology is giving them a new, easy way to listen to music on their computers.
Centale Inc. recently launched its Music on Demand program, a patent-pending algorithmic search online application that allows you to use Microsoft's Windows Media Player as an instantaneous connection to search the Internet for millions of audio and video files and listen to or view them without having to take the time to download any files.
Patrick T. Parker, CEO and chairman of the publicly traded company, said that its high-tech look, performance, and switch-skin technology will appeal to the millions of people who listen to and buy music over the Internet (OTC BB: CNTL).
Microsoft has approved the application as an official "power toy" or "utility" plug-in for the Windows Media Player.
"We think that Microsoft's acceptance of our plug-in as an official one proves that it works," Parker said. "It will give us a big way to get our Music on Demand to a lot of people and make listening fun for millions of people around the world."
Based on what Nielsen/Net-
More than 200 million Americans use the Internet, according to ratings. The Pew Internet & American Life Project says that the United States has more than 500 million desktop computers. 56% of people who use the Internet watch or listen to video or audio clips, 34% listen to music on a website, and 25% download music files.
Digital music services are used by 2.2 million people, which is more than the 1.5 million people that the IFPI's Digital Music Report from January estimated. As the crackdown on illegal digital music services gets stronger, the industry thinks this trend will keep going.
In addition to its Music on Demand program, Centale's product line includes the Catalyst EV direct-to-desktop marketing tool, customized browsers, instant messenger applications and screensavers.
