If you are a loan officer or a mortgage broker, it is very important to use every marketing tool you can to get your message to your customers.
Especially if you have a licence in more than one state. If you live and work in Phoenix, Arizona, it can be hard to connect with a possible customer in Fargo, North Dakota.
This is where the internet comes in, and you don't need a degree in computer science to use it to your advantage.
Customers like to put a face to a name, but it's probably not a good idea to e-mail them pictures of your family.
This is why you need a personal blog.
Like I said before, building a blog doesn't require a degree in computer science. In fact, it is very easy to build and takes only about five minutes. The best part is that most of the big blog sites let you build your blog for free.
The big search engines make it easy to find these sites. You can set up your own URL name, and there are many templates to choose from that fit your own style.
You can put a picture of yourself and a short bio on your blog so that people can get to know you a little bit. You can also list your products and services and explain how your customers can benefit from them.
Once you're done, you can add the address of your blog to your outgoing emails so people can click and learn more about you. It's also a great thing to talk about. This stuff amazes people.
You can also put the address of your blog on your business cards and ask potential clients to check out your blog as a way to end a conversation.
You can tell people to write down your blog address when you give them your phone number.
Your customer will definitely feel more at ease with you if you have a personal blog. And the best part is that they are both fun and helpful for your business.
