The time has come for all mortgage brokers and loan officers to think about spending some of their hard-earned money to test the waters of mortgage leads.
After all, getting leads is the whole point.
Do your research to see if the time is right for you. Remember that you are testing the waters, not jumping right in. Find out as much as you can about as many lead companies as you can before you choose one.
The lead itself is just as important. As you do your research, think about these three things about the type of lead you will get.
How did the lead get there?
Talk to an employee of the lead company to find out where the leads are coming from. Lead companies get their leads in a number of different ways. Some of the most common ways for lead companies to get leads are through e-mail campaigns, ads on search engines, sending potential customers to their own websites, and buying leads in bulk from other companies.
Is the lead new or used before?
Some lead companies sell what they call "real-time" leads, which means that the leads are new and usually haven't been around for more than a day.
A recycled lead is one that a company sells more than once, or one that they buy in bulk for a low price and then sells for a profit.
The price difference doesn't mean that one is better than the other.
A new lead will definitely cost more than an old lead that has been used before. It all depends on whether you want good quality or a lot of it.
Will you get your money back if the lead is bad?
Make sure you know for sure that the company you're working with has a fair return policy. Most companies that sell leads use software or check the lead before selling it to get rid of any fake or bogus leads. But even with these barriers in place, it is not uncommon for someone to get past them. There's no reason you shouldn't get your money back if you get a fake lead.
