There are many different kinds of mortgage leads that you can buy. And if you ask a different loan officer, you might find that some are better than others.
If you buy a lot of leads, it's likely that they are old or have been used before.
You can also buy mortgage leads by "cherry picking," which lets you look at the lead before you buy it. You can also find out how many times other loan officers have bought it.
Or, you can buy leads that are "fresh," or just released.
Loan officers can get good things out of all kinds of leads, but it's hard to beat out fresh leads.
You will not hear objections like:
"I did that months ago," or "I finished that loan last week."
Mortgage leads that are sold "fresh" or "in real time" are sent to you as soon as the potential client clicks "submit" on the online application.
If you are a loan officer or mortgage broker who wants to buy fresh leads, make sure you know where the lead provider gets their leads so you can be sure they are good.
Look for lead companies that get their leads from their own websites that they own and run.
Stay away from mortgage lead companies that buy their leads from third parties and then sell them for a profit to loan officers.
You don't know how many times that third-party vendor is selling those leads to other lead companies.
In the end, if you're looking for quality, you should give serious thought to buying fresh leads.
