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Monitoring RSS Feeds
By Team iBizExpert On January 21, 2022 06:32 AM
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Even though the idea of measuring and tracking RSS seems simple, it is anything but. RSS, unlike websites, can be shared with other people, which makes accurate tracking hard for anyone but the most tech-savvy people.
Marketers are not...
Relationship Management: Knowing and Communicating with Your Key Publics
By Team iBizExpert On January 08, 2022 10:58 PM
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"Issues management" is something that a lot of organisations do. Most of them do this by reading the news, coming up with communication plans based on important issues and trends, and then sending their messages back through the media.
But...
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