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Many people think that online shopping is more expensive than shopping in a store because they...
Jay Conrad Levinson came up with the term "guerilla marketing," which is used in the titles of many of his books. Here's a quick look at guerilla marketing and how to get started with it.
What It Is: Guerrilla marketing is really a way of...
Richard Trocino, a business owner in Austin, had a great idea for a product. And, like thousands of other creative people with a new idea for a product, it's hard to get that idea into a market dominated by long-standing brands with deep ties and...
From the time your child is born, you will have to decide what he or she will wear. Most of the time, clothes are given to new moms as baby gifts. Most of the time, these come in small sizes that your child will soon outgrow. So you can see that...
"Issues management" is something that a lot of organisations do. Most of them do this by reading the news, coming up with communication plans based on important issues and trends, and then sending their messages back through the media.
But...