Real Time Mortgage Leads

If you are a loan officer or mortgage broker looking for mortgage leads, you might want to think about buying them in "real time."

Real-time leads, also called "fresh leads," are for loan officers who want to find high-quality leads instead of buying in bulk.

If you buy leads in bulk, you are almost certainly buying very old leads that have been passed around from one lead company to another many times.

Real-time leads show up at your door as soon as the prospect fills out the online form and clicks "Submit."

How it works is as follows:

1. A possible customer visits a website that the lead company owns and runs.
2. The potential customer fills out the online form for the loan type, loan amount, loan-to-value ratio, etc. that they want.

The customer then clicks on "Submit."

1. The online form, which is now considered a lead, is sent to the website of the lead company.
2. The lead finds a filter that a loan officer has already set up that fits it.
3. As soon as the lead matches a filter, it is sent to the loan officer by e-mail within seconds of its arrival.

If you are tired of hearing "I filled out that form months ago" or "I just closed my loan two weeks ago," real time leads may be the way to go.

But before you spend your hard-earned money, you should learn as much as you can about the lead company you are thinking about. Call their customer service and talk to someone there to find out how their system works. The more quickly you can get a lead, the more likely you are to close the loan.