If you're a loan officer or mortgage broker looking for mortgage leads on the Internet. Sometimes it might be better to look for good leads instead of buying a lot of leads.
If you want to get a lot of internet mortgage leads for your money, or in bulk, you will get a lot of leads. But most of the time, the leads you buy in bulk have been used before or sold from one lead company to another. Some of them are even older than a year.
If you buy internet mortgage leads based on quality instead of quantity, you won't get as many leads as if you bought in bulk, but the leads you do get will be "real time" or "fresh." This means that you will usually get the lead on the same day that the prospect applies.
But before you sign up with an online company that specialises in real-time mortgage leads, you should do some research.
Some things to look for in a lead company are:
Where do you get the leads?
Make sure the lead company you're thinking about owns and runs the websites where they get their leads. This is almost a guarantee that the leads will be fresh and from the same day.
If a business uses affiliates or buys its leads from another business, they will probably be a few days old by the time you get them.
You also don't know how often the company from which the leads are bought sells them to other lead companies.
How do you send something back?
Ask about their policy on returns. Is it fair? If the contact information on a lead is wrong or the customer can't be reached, or if you ask for prospects with good credit but get prospects with credit scores of 400 and no income, you should get a refund or credit to your account.
There are more reasons to ask for a refund than what was listed in the last paragraph. You are allowed to ask for a refund for any reason you think is fair.
When you buy fresh leads, you'll pay more for them, so don't be afraid to ask for a refund if something goes wrong.
How much will it cost to get going?
Look for a company that lets you open an account with a small amount of money.
Some companies want you to put down a minimum of $500. If this isn't good for you or your budget, look for a company with a low minimum deposit, like $100.
How is their service to customers?
If you try to call or email an internet mortgage lead company and they don't answer or take a long time to get back to you, you should move on to the next lead company.
Poor customer service has no reason or justification. If the customer service is bad when you look into the company, you can be sure it will be bad when you have a problem or want a refund.
Research is the most important thing to think about when looking for internet mortgage leads. You worked hard for your money, so when you buy leads, make sure your money is well spent. Good luck.
