When insurance agents use old-fashioned ways to market, they are not putting the odds in their favour when they play a numbers game. Without tried-and-true, cutting-edge strategies, both experienced agents and new ones will have little choice but to spend their money on pricey marketing like:
- Direct Mail
- Phone Dialers
- Fax Blasting
- Post Cards
- Seminars
Even though these methods can give an agent choices, they don't put them in front of people who want to buy their products. The most important reason to use an insurance lead service is that it promises to do what none of these other marketing methods can. Prospects who want to talk to them, want to learn more about their products and services, and can make a lot more money than they put in.
Insurance agents who work for a company or on their own can both benefit from the following:
Leads give you good prospects./li>/li>/li>
Sales can be made from prospects./li>/li>
Sales generate income
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Profits and competitive edge go up when income goes up.
A lead service helps an insurance agent get started by pre-qualifying leads and sending them to the agent. These prospects are great because, even though their service is a numbers game, they still need people who are interested. The agents are put in touch with people who are already interested in what they have to offer. They don't have to make cold calls or send out a lot of direct mailers.
Leads can be a part of the numbers game because they can bring in a lot of good prospects. Agents who know their business well know that the more people they talk to, the more likely they are to make a sale. When prospects are interested in the service or product the agents are trying to sell, their chances of making a sale go up even more.
Higher interest means more money in your pocket.
By adding a lead service to their marketing budget, agents can literally increase their chances of making a sale. Even though using a lead service increases the chances of making a sale, the agent still needs to talk to the prospect and close the deal. Realizing that prospects may be looking for insurance for a variety of reasons, the agent must show that they know their product or service and have good people skills.
If their target market is already qualified prospects, they won't waste as much time as they might otherwise chasing after the wrong prospects. When an insurance agent goes after the wrong prospects, they face not only disappointment but also frustration and a loss of time they can't afford to waste. Even though there is no magic way to find the perfect sale, an insurance lead service can help you make the most of the chance.
Realize that more than 90% of insurance agents who go after the wrong customers are out of business in less than 5 years. The average income for an insurance agent is less than $40,000. This number is affected by growing anger and wasted time. So why are 10 percent still in the business if 90 percent have left?
The Ten-Percent Solution
The 10 percent who are still in business aren't wasting time on bad leads. They add a lead service to their marketing budgets to make them more diverse. This lead service gives them a lot of chances to talk to people who are ready to buy what they have to offer. They don't run their business like a game of numbers. They are focusing on getting in touch with people in a market that is interested. The interested prospects can then be turned into real sales that bring in real money.
Having a higher income gives an agent an edge over other agents. A company agent who works for a living can improve their position and leverage within a company. This makes it possible for them to move up in their company. This can make the independent agent even more independent. They set their own hours, make good use of their time, and see their profits go up.
No matter what part of the country an insurance agent works in, a lead service will give them the best chance to make the most of their money and their time. Even if they don't know much about marketing, insurance agents can still play the numbers game. But the game they play will be set up to help them win.
