Did you know that there are publications made to meet the needs of each agent and broker? Insurance is a big business, and keeping up with all the latest news and rules is a full-time job in itself. American Agent and Broker is one of these magazines. Their great website can be found at www.agentandbroker.com. Check out this month's issue to read about how to use boat and yacht insurance to build your insurance business. You can also read about what's coming up in the April issue. You can get free insurance press public information at www.insurancenewspapers.com if you live in the UK.
It can be hard to market yourself and figure out how to advertise your business. There are so many paths that brokers can take. Insurance is something that everyone, from babies to old people, needs. Brokers need to know as much as they can about as many types of insurance as possible. Some types of insurance are life, auto, home, health, and disability. How should a broker let people know that he's in business? Everyone who knows anything about sales has heard the terms "circle of influence" or "warm market." These words are used to describe the people you know best, like your friends, family, and coworkers. Let them send you referrals and spread the word about your business. Take the top ten people on your list and give them gift certificates for every person they send you who buys a policy. It's a nice way to say thanks and show how much you appreciate their loyalty.
Check out other brokers' websites, how they advertise, and what they do in the community. Take their best business tips and change them so that they work for you and the way you do business. Don't pass up the chance to help your community. When you are out there working for the common good, people who need insurance come to you.
Try to remember the first time you bought insurance from an agent. You can find a niche by focusing on new drivers, new homeowners, and new businesses. Share your wealth of knowledge with them, and they'll stick with you for all of their insurance needs.
