How to Find a Good Lead Service
If you have a successful insurance company but still think there's a market segment you haven't reached, you might want to use an online service that generates leads. Even if you buy insurance leads from a reputable source, they won't save a failing insurance company or make a bad salesperson great. But leads bought from a service can help an agency with a strong base of clients make more sales. No lead will sell itself, of course. No matter how much someone wants to buy a policy, it will take work to get in touch with them.
Here are some tips to keep in mind if you are thinking about using an online insurance lead service:
- It's best to use a service that is a member of the Better Business Bureau Online.
- Look for a service with at least five years of experience.
- On the company's website, there should be examples of typical leads.
- Don't trust services that promise you amazing results.
- The service should check all of the phone numbers that are given.
- Choose a service that doesn't charge you to set it up.
- Leads should come from people who have asked for a quote on a certain type of insurance (life, homeowners, medical, etc.).
- Minimum purchases are common in business; they are usually between $500 and $750.
- Companies that don't want you to make a long-term commitment are better.
- The best leads are ones that are sent within minutes of being made.
- Make sure that the leads you buy come with a no-call guarantee.
- A lead-generation service that focuses on insurance and other products related to insurance will best meet your needs.
Certain kinds of information about the potential customer should be in a good lead. A lead is a plan for your sale that gives you more than just the person's contact info.
At first, the lead will be given a control number that will serve as an identifier and help you and the lead services keep track of it. It will also have the type of lead, such as "life," "health," "auto," etc., and the date the lead was received.
The person's name, address, phone number, and another number will all be in the contact information. In addition, there should be an email address. For life insurance, there will be basic information like the person's age, height, and weight, as well as their gender. Any health problems and smoking habits will be listed, as well as whether the person rents or owns their home.
You might also get information about the lead's spouse, like their age, weight, height, and whether or not they smoke. Lastly, there will be information about how much insurance they want and what kind of policy they want. You might get two quotes for life insurance, one for term and one for whole life.
Other types of leads, like those for health insurance, homeowners insurance, or disability, will have the same basic contact information, but it will be very different depending on what kind of lead it is. As an example, a good health insurance lead will tell you about the family members, such as if they have any health problems, if they use drugs, and what medicines they are currently taking.
When looking at a lead generation company, make sure you know how they get their leads, what will be in a lead, and what a typical lead looks like. Companies that have official partnerships with big search engines like MSN, Google, and Yahoo and are recommended by well-known publications like the Wall Street Journal usually have good products. People who use the Internet are usually smarter and wealthier than those who don't. This means that leads from the Internet are often better prospects than leads from other places.
A company that finds leads should also say what makes a lead good. You shouldn't have to pay for a lead that gives you bad contact information or is on the National Do Not Call Registry. Also, a company should only charge for the lead, which is the person you will contact, and not for the number of products you can sell to that person.
Look for a company that will adjust the number of leads you get at any given time to fit your needs. If you have questions or problems, you need to be able to easily get in touch with the company that gives you leads. This could be through e-mail, chat, or a toll-free phone number.
Using the Internet as a source of information for your insurance business can help you reach more customers and get a bigger share of the market. It can also help you connect with clients you might never have met otherwise. Use it to help yourself.
