One of the most common and unfavourable ideas about insurance agents is that they will quit as soon as they have sold policies to all of their relatives, friends, and acquaintances.
Not everything about that idea is wrong. There are a lot of insurance agents in both insurance companies and brokerage firms who started out as go-getters but lost their drive after they saturated their warm markets.
Part of the problem is that insurance companies and insurance brokerage firms are always trying to sell more insurance.
Anyone And Anything Prospecting
The last thing on an insurance agent's list of things to do is probably prospecting, and for good reason. Most of the time, your prospects will say no to you nine times out of ten. An agent might close ten sales in a row, then get turned down 20 times in a row.
Now, it takes an agent with an attitude that is beyond human to be able to handle this kind of cycle.
Prospecting doesn't take much work from anyone or anything. You can look in the phone book's white pages or just talk to people in a bar. Remember that your prospect is anyone or anything that breathes.
Prospecting of Pre-qualified
Insurance companies and insurance brokerage firms are hurting from the high number of insurance agents who leave their jobs, so they are looking for ways to make the sales process less bloody.
Building insurance-related websites that are already optimised for insurance-related keywords is one way to do this. If you know how websites and search engines work, you'll know that websites are a good way for companies to find good leads, or people who are already interested in their products and likely to buy. All of this makes the insurance process, so to speak, less bloody, and it also makes more people buy insurance.
Some insurance companies were even confident enough to use their websites to find insurance agents in all fifty states. Some even gave away free sales leads and a free website that you could use to bring customers to you.
Overall, now is the best time to be an insurance agent and earn money by actively selling insurance policies. In 2006, the average insurance agent made $58,450, while the average American family only made $48,201. You don't have to go through the frustrating process of cold calling anymore. You just need to find the people who are looking for insurance and get them to visit your website.
